Tramor Ltd, a newly formed SME based in Aberaeron, Ceredigion, will sell the extensive range of Sany heavy industry machinery throughout mainland UK.
The news comes ahead of a high level UK-China Joint Economic Trade Commission meeting in Cardiff tomorrow (Thursday December 14) followed by a business lunch and Forum for Chinese and UK SME’s.
Speakers include Business Secretary Vince Cable, Vice-Minister Gao Hucheng, Lord Green of Hurstpierpoint and First Minister of Wales Carwyn Jones.
The Forum will discuss the outlook for UK-China SME co-operation, key investment opportunities between regions in the UK and China and opportunities arising from China’s green revolution. Forty leading Chinese companies will be present together with Welsh and UK businesses, including Sany and Tramor.
Business Minister Edwina Hart said she was pleased the Welsh Government’s key projects team had been able to provide support for Tramor both in Wales and in China.
"It is quite an achievement for a small Welsh company to sign an exclusivity agreement with one of the world’s largest construction machinery companies.
"China offers huge trading opportunities for Welsh companies and I am delighted to hear how Tramor is forging links with Sany and hope this week’s trade mission will mark the start of a growing relationship between our countries".
Sany Group is the world’s largest concrete machinery manufacturer and ranked 6th in the top 50 global construction machinery manufacturing companies employing over 70,000 people worldwide.
Following recent expansion in the European market with the opening of a €100 million manufacturing plant in Bedburg Germany, Sany’s globalisation through localisation programme has now entered the UK market.
Mr Xiang Wenbo, President of Sany Heavy Industry Group, said that in the engineering and construction machinery industry particularly, customers from different regions have different requirements for equipment according to their preferences
"Going global should be based on localisation. Localisation involves not only products and talents, but also the production and operation system," .
As a result of the contract Tramor will be creating over twenty new posts in various fields including engineering, procurement and sales, accounts and admin.
Tramor Ltd's Directors John Lewis and Rhodri Morgan described the contract as a very positive move for the construction industry in the UK and would have immediate and encouraging economic implications for Wales.
John Lewis, who has over 30 years in the industry having previously run a successful UK Dealership, said they landed the exclusive deal after literally flying out to China and knocking on Sany’s door.
"We had identified the need for an alternative brand of machinery for the UK and undertook extensive market research on possible companies. A business colleague advised us to go to China to meet Sany which we did several times.
"It was only then that we realised the magnitude of both the Sany brand and that the manufacturing capabilities of the company were on a scale never before seen in the UK".
"The attention to detail, high level of quality and workmanship that this company strive to achieve is something that I haven’t seen in over 30 years in the industry. I have great confidence that our customers here in the UK will welcome the brand and also a new machine and company in the market".
Rhodri Morgan said they were delighted that Tramor was selected as both the first and also the exclusive representative of Sany in the UK
The first consignment of machinery and spares, modified for the UK market, will arrive in Wales in the New Year with an official launch and marketing campaign by both Tramor and Sany to raise awareness of the brand.
John Lewis said:
"The implications for Wales are immense as the deal has the potential to attract serious investment to both Wales and the UK as similar machinery currently available in the market start at £50,000 for a 7-tonne machine and in excess of £350,000 for a 65 tonne plus machine."