The Deputy Minister was attending a special St David’s Day Welsh food event at Tesco in Talbot Green where around 30 Welsh producers were inviting shoppers to try all sorts of Welsh produce ranging from cheese, seafood and meat to desserts, cakes, beers and whisky.
Companies promoting their products include:
- Calon Wen Organic Milk/Proper Welsh
- Gwynt Y Ddraig Cider
- Hurns Brewing Co Ltd
- Llaeth Y Llan
- Welsh Whisky Company
- The Authentic Curry Company
Many of the companies have won Wales the True Taste Awards, the Welsh Government’s award scheme designed to recognise and promote the very best of Welsh food, drink and hospitality.
The Deputy Minister said:
"I have thoroughly enjoyed tasting the wonderful food and drink on offer at today’s event. Welsh food is widely available in supermarkets, farm shops, and delicatessens across Wales and even online so there is plenty of opportunity to buy local food and to support local companies.
"Food is big business in Wales - the Welsh food industry generates around £6.5bn of sales revenue annually and employs approximately 230,000 - and the quality of the produce is second to none, so why not celebrate your Welshness the St David’s Day with some traditional Welsh fare of cockles and laverbread, cawl and bara brith or some wonderful welsh cheeses, tasty welsh lamb or beef or a new flavour of Welsh ice-cream?"
Many of the companies taking part in the Tesco event will also be taking their products to London this weekend. A three-day St David’s Day True Taste Market at the Southbank Centre, Royal Festival Hall (March 2-4) will provide an excellent opportunity for Wales to market its exceptional food and drink.
The market will showcase some of Wales’ best produce, featuring a variety of Welsh producers, along with street entertainment, recipe ideas to try at home and cookery demonstrations at the True Taste Truck demonstration kitchen from top chefs including James Sommerin of the Michelin starred The Crown at Whitebrook, Jim Hamilton of the Llansantffraed Court Hotel, and No 18 from Crickhowell.