The Welsh Government plans to zone in on business opportunities by taking its marketing campaign to the heart of the Olympic Zones in London.
It is taking advertising space across underground and rail stations in close proximity to the Olympic Park to promote the seven newly designated Enterprise Zones across Wales.
The campaign, which kicks off today (Monday 23 July), will run for four weeks and targets companies looking for fast track expansion and growth opportunities with the clear message - ‘When it comes to business, we’re in the Zone’.
Business & Enterprise Minister Edwina Hart said:
“We are investing in efforts to ensure that Wales secures maximum possible economic and commercial advantage from the Games. This campaign is a very cost effective way of promoting Wales at strategic locations around the Olympic venues and raising awareness of the Wales business offer.
“It will complement other activities we will be undertaking in partnership with UKTI to promote Wales as a first class business location.”
The 29 locations include St James Park station, which is close to the Global Business Summit events being held at the British Business Embassy in Lancaster House. This series of events will focus on different high growth sectors on each day of the Olympics and is anticipated to attract more than 3,500 UK based companies.
Posters will also appear in stations including Stratford Underground, Stratford and Pudding Mill Lane Dockland Light Railway, West Ham underground as well as Greenwich, Cutty Sark, Westminster and Hyde Park Corner.
Regional rail stations in other cities that are hosting Olympic events are included in the package, such as Cardiff Central and Newcastle.