The month long campaign consists of television advertisements to be shown on ITV Wales, S4C and ON Demand after 9pm, as well as bus and bus shelter posters across Wales.
The hard hitting adverts intend to help people recognise the common signs of slavery and report concerns and to highlight how survivors can get support.
The campaign is part of a wider strategy to make Wales hostile to slavery and human trafficking and provide the best possible support to survivors of this terrible crime. Other work in this area includes delivering awareness raising sessions to key stakeholders across Wales; introducing a training programme for senior investigating officers in Welsh police forces; establishing an evidence base on the scale of human trafficking in Wales to direct future activity; and establishing a framework for public services to work together to tackle the issue.
Announcing the launch of the campaign, Local Government and Government Business Minister Lesley Griffiths said:
“Slavery and human trafficking are horrific crimes, which exploit vulnerable people. Recent news reports have shown modern slavery is sadly prevalent in Wales. Whilst it might seem like a crime which goes on elsewhere, in big cities and other countries, it is an issue which is all around us.
“Raising awareness of slavery and human trafficking and of the support available to survivors is therefore vitally important. This campaign will help people to recognise the signs of slavery in their own communities and will encourage survivors of this crime to come forward and ask for help.”
“This campaign is a small part of a much wider strategy to tackle slavery and human trafficking and I am proud Wales is at the forefront of tackling this issue. We are fortunate our partners are already working with us on tackling this blight on our society but we also need the public to help us to spot this often hidden crime so we can continue to work towards ensuring survivors of slavery are given the help and support they need and deserve and criminals are brought to justice.”