The money will be used for a door-knocking campaign to encourage more households to recycle their waste and help Wales become a greener, more sustainable country.
Jane Davidson, Minister for the Environment, Sustainability and Housing announced the funding as part of an £800,000 package to reduce the amount of waste being sent to landfill across Wales.
Ms Davidson said:
We all have a responsibility for our environment and to reduce Wales’ ecological footprint. A huge part of this is reducing the amount of rubbish we send to landfill. This is no longer sustainable environmentally or financially. I am delighted to be supporting this new scheme to help Merthyr households with their recycling.
The more we recycle and the less we throw away into landfill the greater our impact will be as individuals in guarding our environment.
It is important that residual waste is managed in the most sustainable way and that the waste we produce is progressively reduced over time. Then, perhaps, in the more distant future we can contemplate true ‘zero waste – or not producing any waste at all.
Mike Thomas Head of Environmental Services for Merthyr Tydfil County Borough Council added:
Merthyr Tydfil County Borough Council has already rolled out several initiatives this year, including weekly collection of food waste to 80% of our households. It’s now down to increasing participation rates and a door knocking campaign is viewed as the best method of making meaningful contact with “reluctant” householders.
The campaign will support the Wise About Waste, Wales’ strategy which set recycling targets for local authorities. The strategy is under review and will be re launched with ambitious new targets to 2050 next month.
13 March 2009