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The campaign, which involves a burst of TV advertising followed by press adverts and inserts, direct mail and online promotion, starts on September 3.
Rhodri Glyn Thomas, Welsh Assembly Government Heritage Minister, said:
Research tells us that there is a trend away from long summer holidays towards short breaks throughout the year and that autumn is becoming a highly popular time of year for short breaks. This growth of interest in autumn helps to reduce seasonality as well as making a valuable contribution to local tourism revenues. I believe that this campaign will achieve its aim of attracting yet more short-break stays in Wales from four major target areas of England.
The campaign is built on the multi-award-winning advertisements of last year that research showed had generated some £180 million additional revenue for the Welsh economy, encouraging would-be visitors to actually book a holiday in Wales and for others to stay in Wales longer.
The main component in this marketing effort was the UK campaign, which netted £80 million in increased revenues. In addition, activities marketing - walking, adventure, mountain biking and fishing - produced a further £35 million.
Notes to Editors:
Visit Wales is the Welsh Assembly Government’s tourism team and
forms part of the Department for Enterprise, Innovation and Networks.
For more information on tourism in Wales log on to
www.wales.gov.uk/tourism
