The campaign, which involves a burst of TV advertising followed by press adverts and inserts, direct mail and online promotion, starts on September 3.
Rhodri Glyn Thomas, Welsh Assembly Government Heritage Minister, said:
Research tells us that there is a trend away from long summer holidays towards short breaks throughout the year and that autumn is becoming a highly popular time of year for short breaks. This growth of interest in autumn helps to reduce seasonality as well as making a valuable contribution to local tourism revenues. I believe that this campaign will achieve its aim of attracting yet more short-break stays in Wales from four major target areas of England.
The campaign is built on the multi-award-winning advertisements of last year that research showed had generated some £180 million additional revenue for the Welsh economy, encouraging would-be visitors to actually book a holiday in Wales and for others to stay in Wales longer.
The main component in this marketing effort was the UK campaign, which netted £80 million in increased revenues. In addition, activities marketing - walking, adventure, mountain biking and fishing - produced a further £35 million.
Notes to Editors:
Visit Wales is the Welsh Assembly Government’s tourism team and
forms part of the Department for Enterprise, Innovation and Networks.
For more information on tourism in Wales log on to