The Welsh Language Trail provides fluent Welsh speakers with an overview of the key attractions in Folly Farm and the Learner's Trail is intended to create a sense of place for visitors to Pembrokeshire by providing them with the Welsh, English and phonetic spelling of key phrases about their day out.
Folly Farm has worked closely with the Welsh Language Board to create a Welsh Language Policy for the attraction which will also see major new attractions signed bilingually. They are the first tourism business operator to do this.
Leighton Andrews said:
“The Welsh Government is committed to securing the long-term health and vitality of the Welsh language, and wants every person to enjoy more opportunities to use it in daily life.
“Through the Welsh language trail, Folly Farm has fully embraced this aim. Not only do the signs allow fluent Welsh visitors to use the language, but they also encourage learners to use it. The signs also serve to introduce our unique language and culture to visitors from outside Wales.
“As a Welsh learner, I appreciate all opportunities to use and develop my Welsh – and I hope that other businesses in Pembrokeshire, and across Wales, will follow the excellent example set by Folly Farm.”
Chris Ebsworth, Managing Director at Folly Farm, explained:
"We're proud to be located in Wales and wanted to support the Welsh language not only for Welsh-speaking visitors but also to create a sense of place for visitors to Wales. The Welsh Culture and having our own language is a major part of what is different about us from any other UK attraction and this should be embraced and celebrated."
Folly Farm has also included Welsh audio on its website bringing its virtual 3D character, Farmer Glyn, to life with bilingual full lip-synchronisation.