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Turning the Tide - Visitor Economy Strategy

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This strategy has been commissioned for the North Wales Coast Strategic Regeneration Area. Its purpose was to identify the future role of tourism in regenerating the area and highlight priorities for investment.

Where does the strategy cover?

The Strategic Regeneration Area includes 15 miles of coast, from Rhos-on-Sea to Prestatyn and stretching inland to Rhuddlan and St Asaph. The focus of this strategy has been the coastal strip.

Who developed it?

The partners who have developed this strategy are:

  • Tourism Partnership North Wales;
  • Welsh Assembly Government;
  • Conwy County Borough Council; and
  • Denbighshire County Council.

What does it include?

The overall aim is to maintain a viable tourism sector which is can adjust to market changes and continue to grow in the future.

Turning the Tide will:

  • Tackle the issues that are deterring visitors;
  • Identify opportunities to revitalise the area and develop new activity;
  • Develop infrastructure and projects which will encourage private sector investment; and
  • Improve the area for the local community to make it a more pleasant place to visit.