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Archives for the 21st century

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Archives for the 21st Century offers a strategic vision for the archives sector. It re-asserts the vital importance of archives as the gateway to our common heritage, and reflects on their relevance in a digital age.

Archives for the 21st Century was produced in parallel versions for Wales and England in 2009. It outlines the challenges currently facing the archives sector and highlights the important contributions that archives can make to local communities.  

This publication follows a consultation held in summer 2009 generating responses from individuals, organisations and institutions across Wales and England . The finished document incorporates many of these contributors’ suggestions (for further information, and access to the England document, visit the National Archives website.) The National Archives and CyMAL will discuss and agree with key stakeholders an action plan to carry forward its recommendations.

Marketing Strategy

The National Marketing Strategy 2011-2014, with its accompanying Implementation Plan, is a response to Archives for the 21st Century. It seeks to help position archives services to realise their true potential in Wales and to fulfil the vision for archives. It sees the power of archives as:

  • Shaping the shared sense of national, community and individual identity
  • Providing a stimulating environment for individual, family and lifelong learning
  • Sourcing evidence that demonstrates the integrity and judgement of public and private decisions and actions.

The reports have been developed with the support of the strategic partnership body Archives and Records Council Wales (ARCW), and with funding from the Welsh Government. They have identified marketing and online access to archive catalogues as a strategic priority for promoting greater access to archive services in Wales. The National Marketing Strategy and its Implementation Plan will underpin future audience development work for the archive domain in Wales in order to:

  • Promote visitor numbers
  • Widen access to services and resources
  • Identify strengths and weaknesses in current marketing provision and assist in identifying future work programmes.