Buying Welsh food and drink

Wales’s reputation for producing, retailing and serving innovative high quality food and drink is becoming well established, both at home and overseas. There are many reasons to buy Welsh produce and many outlets where you can find it.

Chefs seek out our quality Welsh produce, and shoppers and restaurant goers increasingly appreciate it. Geography, climate and farming practices all play their part. But the growth in the range and quality of Welsh produce is in no small measure down to the investment made in recent years by the Welsh Government. This investment helps producers develop and market food and drink. It is underpinned by our Local Sourcing strategy, about which you can read more by clicking the link on the left.

Look for the logo

One sign of an excellent food or drink product is a Wales the True Taste award. Winning products display one of the following logos, so look out for these as a sign of quality:

The Wales the True Taste brand has played a major part in helping to create awareness of Welsh food and drink amongst consumers. The annual Wales the True Taste Food and Drink Awards are managed by the Welsh Government. They reward innovation and excellence in the food and drink sector. For more information on the awards, click on the link on the right of the screen.

Where can consumers buy Welsh produce?

You can find quality Welsh produce in outlets across the country from delis and supermarkets to markets and food events. To find out more about food festivals, farm shops and farmers’ markets, click on the link on the left.

Take a look also at the Directory of Food and Drink from the People of Wales. This lists food and drink producers across Wales, detailing their products and Wales the True Taste awards. Many of them sell online and you can click through to their websites.

You can sample Welsh produce at many food shows. Welsh companies attend shows such as the BBC Good Food Show and Speciality and Fine Food Fair as well as the Royal Welsh Show and Winter Fair. For more details on food shows, click on the left of the screen.

For more information go to the Wales the True Taste website (external link).

Where can trade buyers source Welsh produce?

The Directory of Food and Drink From the People of Wales is the Welsh Government’s listing of food and drink producers. As well as listing primary producers, it also contains a section detailing wholesalers and distributors.

The Welsh Government assists companies to exhibit at trade shows. You can visit Welsh producers’ stands at food and drink shows in England, Wales and abroad to find out more about them and sample their wares. For details of shows that we are attending, contact RA-MDU@wales.gsi.gov.uk.

For more information go to the "Sourcing Local Produce" page on the Wales the True Taste website (external link).