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True Taste produce

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The Directory of Food and Drink From the People of Wales is the Welsh Government’s listing of food and drink producers.
The creation of a credible Welsh food brand in the retail sector has enabled us to promote our produce not only within Wales but beyond our borders in the rest of the UK and abroad.
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True Taste Award winner - ice cream from Plas Farm

The Wales the True Taste Food and Drink Awards are an annual competition to find the very best Welsh produce.

If you are shopping for Welsh food and drink, keep your eye open for the Wales the True Taste logo. This denotes a product that has won a True Taste Award.

The Wales the True Taste Food and Drink Awards is an annual competition with more than 1,000 entries. Every entry is rigorously evaluated by a diverse range of judges including chefs, food writers, journalists and industry representatives – so you can be sure that every winner is top quality.

The following logos are used on gold, silver and bronze Award winning products from 2010 onwards:

True Taste Award Gold Logo True Taste Award Silver Logo

True Taste Award Bronze Logo

 

 

 

 

This logo is used by companies which won Awards prior to 2010:

True Taste Award daffodil logo

 

 

 

Competition categories cover all kinds of food and drink, from fish to fruit, from seafood to cider, and from wine to water. There are also categories for eating out, retailers, organic produce, food for health, and sustainability, so a wide range of companies and individuals have the chance to gain the True Taste accolade.

True Taste Award winners are denoted in the Directory of Food and Drink From the People of Wales by their logos. The link to the directory is in the right hand menu.

You can discover more about this year's winners and read their stories in the True Taste magazine (external link). You could even try out some of the recipes in the magazine that use award-winning produce.

For more information go to the Wales the True Taste website (external link).

If you have any enquiries, email: RA-MDU@wales.gsi.gov.uk.