Strategic Action Plan for the Welsh Dairy Industry

The Plan was developed by the Welsh Assembly Government in partnership with the Dairy Strategy Group, which is representative of the sector, and the Milk Development Council (MDC). 

Of the 1,548 billion litres of milk produced in Wales each year, 80 per cent goes into cheese production. An estimated 7,500 people are employed in milk production and processing.

The Plan has a vision of a 'sustainable, profitable, efficient and innovative Welsh dairy sector, which benefits the people of Wales'. 

It focuses on three strategic aims:

• To improve the levels of understanding of market trends and consumer behaviour
• To foster innovation and improve supply chain linkages
• To improve the business performances of producers and processors in response to changing market conditions, environmental requirements and consumer demands.

The Plan points out that to be successful in achieving the aims, the Welsh Government and the MDC will provide a range of support activities that will be delivered through Farming Connect and other initiatives. The Plan requires a partnership approach from all concerned to drive success and achieve this plan's vision for a sustainable, profitable, efficient and innovative Welsh dairy sector, which benefits the people of Wales.