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Wales the True Taste

Food and Drink Wales is the identity being considered as part of the consultation 'Delivering Growth - An Action Plan for the Food and Drinks Industry 2014-2020' in place of Wales the True Taste.

We have previously promoted Welsh food and drink in Wales, the UK and overseas through the Wales the True Taste Awards. Following a statement last summer by the Minister for Natural Resources and Food, the use of this promotion has now ceased. Food and Drink Wales is a new identity which we are currently trialling at trade events.

A new website for the Welsh food and drinks industry will be available in early Summer 2014.

We are consulting on "Delivering Growth: An Action Plan for the Food and Drinks Industry 2014-2020". For more information and to provide us with your response, please visit the Action Plan.

Further information

For information on: