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Wales the True Taste

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Directory of Food and Drink From the People of Wales 2010

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Glossary

Glossary
if you've seen a term you don't understand, please check here for an explanation.
Wales the True Taste logo

The Wales the True Taste brand plays a major part in creating awareness of Welsh food and drink amongst consumers.

The Wales the True Taste brand

Food and drink is important to Wales. Not only is it a big part of our daily life, it is a vital part of our culture and its agricultural production has formed much of our landscape. Nowadays the sector is a significant employer - over 55,000 people work in the industry.

The Wales the True Taste brand is managed by the Food and Market Development Division (FMDD) of the Welsh Government with the aim of promoting the very best of what this sector has to offer.

The creation of a credible Welsh food brand in the retail sector has enabled us to promote our produce not only within Wales but beyond our borders in the rest of the UK and abroad. Research shows that the Wales the True Taste logo is increasingly recognised by consumers and that the profile of Welsh food and drink is rising.

The Wales the True Taste logo is proudly displayed by companies which have won a Wales the True Taste Award. The annual food and drink awards recognise the best produce from Wales. To read more, click on the link to the page about the Awards on the left.

For more information, go to the Wales the True Taste website.
To contact us, please email RA-MDU@Wales.gsi.gov.uk.