Skip to content

Guidance on the display and pricing of tobacco products in Wales, for tobacco retailers and regulatory officers

Related Links

Tell us if you want any of the documents on this page in an alternative format.
A Welsh Government ban has been approved and takes effect from 3 December 2012.

A new law comes into force in Wales to ban the display of tobacco in supermarkets and other large shops.

From Monday 3 December 2012, large retailers will no longer be able to have cigarettes and other tobacco products on display, except when staff are serving customers and carrying out tasks such as restocking.

It is hoped this will help reduce the take-up of smoking among young people, who may be tempted to take up smoking by seeing cigarettes on display. The law will extend to smaller shops, including bulk tobacconists and specialist tobacconists, in April 2015.

Restrictions on branding

Tobacco price lists will also look different. A plain A3 price list with no tobacco branding can be shown at the point of sale, with an illustrated price list available to customers on request. Customers may be asked for proof of age before being shown the illustrated list.

Non-compliance with the new law, which will be enforced by local trading standards officials, is a criminal offence. Anyone found guilty could face a fine of up to £5,000 or up to two years in prison.

Guidance for retailers

Guidance for Retailers and Trading Standards is available along with the Regulations. For further advice regarding the ban, its enforcement and retail issues please contact your local trading standards department.

We have  a range of initiatives designed to tackle smoking and exposure to second-hand smoke. These include the Fresh Start campaign, which is targeting smoking in cars carrying children. Fresh Start packs are being offered for those who wish to give up smoking. We also support services to help people give up smoking such as Stop Smoking Wales on 0800 085 2219 or the Smokers Helpline   Wales on 0800 169 0 169.