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Strategy

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For 2008-09 the focus has been on mainstreaming the ageing agenda.
This document outlines the key objectives for the second five years of our ten-year Strategy.
This Strategy is the product of extensive consultation, research and expert views about the lives of older people in Wales both now and in the future.

We are committed to tackling discrimination against older people, promoting positive images of ageing and giving older people a stronger voice in society.

In Wales, we have a higher percentage of older people than anywhere else in the UK. To address the needs of our ageing population, we launched phase 1 of the Strategy for Older People 2003-2008. This landmark strategy took into account the United Nations Principles for Older Persons, which are independence, participation, care, self-fulfilment and dignity. This phase raised the profile of older people's issues and concerns. It also promoted healthy ageing and moved away from negative images often associated with ageing.

The rights of older people were further highlighted in January 2008 when Ruth Marks, the first Commissioner for Older People in Wales, was appointed.

Phase 2 of the Strategy for Older People concentrates on the next five years. It builds on the achievements of the first phase and focuses on economic status, general well-being and independence. Four themes are the focus of the Strategy, each associated with a broad strategic aim. These are:

  • Valuing Older People - Maintaining and Developing Engagement
    Promote positive images of ageing and ensure that the over 50s are able to participate as fully as they wish in their communities, giving them a stronger sense of engagement and influence.
  • Changing Society - The Economic Status and Contribution of Older People
    Develop policies to increase the capacity of the over 50s to continue to work, learn, volunteer and care, making an active contribution for as long as they wish, and ensure that older people do not live in poverty.
  • Well Being and Independence
    Improve the health and well being of older people through initiatives to promote health, as well as high quality, responsive and appropriately regulated health, social care and housing services. These will enable older people to live as actively and independently as possible in a suitable and safe environment of their choice.
  • Making it Happen - The Implementation of the Strategy
    Implement the Strategy for Older People in Wales with support funding to ensure that it is a catalyst for change and innovation across all sectors, improving services for older people, providing the basis for effective planning for an ageing population and reflecting the concerns of older people.

The strategic aims within the four themes embody the ‘mainstreaming’ of older people’s concerns across all policy areas.