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Rural tourism

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Strategies for tourism in Wales

Visit Wales' principal role is to provide leadership and strategic direction to the tourism industry in Wales.

Achieving our potential

Achieving our potential
The national tourism strategy confronts the main issues of sustainability, quality, competitiveness and partnership within the tourism industry.

Environment and countryside

Find out about the environment, rural development and regeneration, farming, animal health, forestry, fisheries and food production.
In the context of rural Wales, tourism is an important sector and an integral part of the rural economy.

Based upon the exceptional quality of its landscape, natural environment and rich biodiversity, together with its strong sense of culture and heritage, Wales attracts large numbers of visitors.

 

There is no specific policy or programme targeting support for rural tourism at present. The following policy documents however, address several of the issues which face the development and promotion of tourism in rural Wales.

 

Achieving our Potential is the overarching tourism strategy for Wales.  The strategy sets out the following key objectives:

  • developing and communicating a distinctive brand for Wales
  • raising the quality of the tourism experience in Wales
  • improving the accessibility of Wales as a destination
  • encouraging higher skill levels in tourism
  • developing effective collaboration within the industry.

The following strategies address specific issues on a thematic or geographical basis. Further information on each of these strategies is available by clicking on the related link to the right.

  • Coastal Tourism Strategy
  • Sustainable Tourism Framework and Action Plan
  • Activity Tourism
  • Food Tourism Action Plan
  • Cultural Tourism Action Plan
  • Major Events Strategy
  • Sustainable Tourism and Transport assessment.