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Development

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This strategy sets the vision for the us and the industry to work in partnership to increase visitor spend to Wales.

The team is responsible for leading the delivery of strategic priorities identified in Partnership for Growth, the national tourism strategy.

The role of the Development department is to:

  • Improve the quality of the visitor experience at the destination level by encouraging investment in new and existing tourism facilities and infrastructure to improve tourism’s competitive position.
  • Develop strong and effective partnership working to ensure integrated activity, both spatially and sectorally, to deliver the marketing promise.
  • Ensure that we secure a sustainable long term future for tourism by maximising the beneficial impacts of tourism and minimising any adverse environmental and community impacts.
  • Aligning its spatial engagement in tourism with the wider regeneration agenda of the Welsh Government.
  • Ensuring that tourism policy is aligned with wider Welsh Government policy.