Sustainable tourism

For tourism to be sustainable we must ensure that the long-term needs of communities, visitors and the environment are taken into account. The purpose of this section is to provide support and advice on how the tourism industry in Wales can become more sustainable.  We’ll also keep you up-to-date on the latest sustainable tourism initiatives and explain how to get involved.   

Sustainable tourism is defined by the World Tourism Organisation as:

Tourism which meets the needs of present tourists and host regions while protecting and enhancing opportunity for the future.

Tourism relies on the integrity of the natural environment. In Wales, beautiful landscapes and coastlines are the very foundation of tourism.

Sustainable tourism is more than just being ‘green'. Unlike eco or green tourism, sustainable tourism addresses social, cultural, economic and environmental issues.

To be sustainable, tourism development needs to consider the needs and quality of life of local communities; enhance and respect culture and local traditions; contribute to local economic prosperity as well as minimising damage to the environment.