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Marketing

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Strong, innovative and competitive businesses are essential for the economy of Wales.

Our marketing department develop and implement marketing communication strategies to achieve the Welsh Governments’ key marketing objectives.

The marketing teams play an important role in achieving the Welsh Government’s objectives in key business areas.  The teams also have a key delivery role in terms of audience engagement.

In particular the teams develop marketing plans and campaigns in the fields of:

  • place marketing
  • promotion of Welsh Government products and services
  • campaigns which contribute to social and behavioural change.

Marketing teams have a key role to play in the development of brand propositions and lead in the development of Wales brand policy and strategy. Go to the Wales brand website (external link) for further information on communicating the wales brand.

The teams work with various internal and external partners to promote Wales in the areas of:

  • Tourism
  • Foreign direct investment
  • Major events.