Marketing

The marketing teams play an important role in achieving the Welsh Government’s objectives in key business areas. Their role is to ensure there is a customer and market focus and consideration in government policy and strategy creation. The teams also have a key delivery role in terms of audience engagement.

In particular the teams develop marketing plans and campaigns in the fields of:

• place marketing
• pomotion of Welsh Government products and services
• cmpaigns which contribute to social and behavioural change.

Marketing teams have a key role to play in the development of brand propositions and lead in the development of Wales brand policy and strategy. Go to the Wales brand website (external link) for further information on communicating the wales brand.

The teams work with various internal and external partners to promote Wales in the areas of:

• Tourism
• Foreign direct investment
• Major events.